By Michael Patrick, Ph.D.
I don’t have a dog in the fight anymore, but leader image, presence, and performance is my field. Allow a free kibitz.
Marshall Mcluhan said, “The medium is the message.”
After weary months of getting scolded daily to wear a mask, what is the message to working class Americans about the future here? Remember the Nixon-Kennedy debate? Nixon won on radio with his policies, but lost with his image on television.
Trump knows how to perform, regardless of what policies pour out of his mouth. You think the contrast of his rough humor is accidental?
Dear Democrats— if Biden looks and sounds as scolding, angry, and threatening as you are this very moment when the debates roll around, he loses.
The medium is still the message.